Loui Lvndn

I had the pleasure of meeting up  with one hella talented up and coming musician last weekend. So this weekend, Loui Lvndn came to hang and talk creativity with me at the studio. Currently, Loui is creating art in any and all ways possible. He does not only write lyrics for his music, he also writes short stories and poems, he is a graphic designer and painter and he has a keen interest in photography. However, the main focus of our chat was the single Loui is about to debut entitled “Funnily“.

The lyrical content of the song “Funnily” is closely related to the metaphor in one of Loui’s previously released tracked entitled “Breathe”. Loui tells me that in his messages in these songs he is telling his audience the story about his experience with a place called “elsewhere”. This place is a town where all of the people are contaminated with a sickness which Loui descirbes as “fear of self”. The “fear of self” disease renders the towns people fake and flashy as they cannot focus on their true selves and so they distract themselves with material possessions and generic lifestyles. In the songs the people of elsewhere look at Loui “funnily” as he tries to show them that they can use their imaginations and escape the terrible town to become more in touch with their true selves. Reminds me a bit of a Dr Suess story, no?

As much as I love these lyrically themed lessons found in art, I digress. Although Loui has the theme of elsewhere running through two of his songs, his most recently released track “OMFG” is more lighthearted. All of his music is definitely the type of sound we all want when we are partying – so regardless of message the music is consistently fun. In addition to this, Loui creates some interesting artwork, seemingly aiming to be the provocateur in this sense.

In terms of his creativity, Loui says that he is “unfiltered by expectations” and that this is his life’s motto. I like this, and it shows through some of his work that you can check out on his blog – the lvng rm, where he is entirely unfiltered and organic. I enjoy the style of the content in this blog, as it eminates the eclecticism of the man himself while remaining composed in it’s layout.

In terms of influences, Loui tries his best to be as unaffected as possible. He says he does not watch TV as it is worse than Hitler. I agree, but can’t say that I am living that life because I still get sucked in to the ludicris entertainment of TV today. Truth be told, I expect this artist to blow up here in South Africa and potentially abroad too. The vibe to his sound is just too catchy and his flow and lyrical content is definitely original and unfiltered. You can check out Loui’s music on reverbnation here.

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