RUBY Lingerie and Accessories


Robyn Lidsky is a South African designer who is responsible for creating the well-known brand RUBY – a specialist, independent lingerie and jewellery label. Currently, RUBY’s signature includes fashion-forward lingerie and hand-crafted accessories.

 RUBY accessories and lingerie are designed and hand-made in Cape Town, where the expert hands of the RUBY Beading Circle are combined with the work of a talented in-house engraver and goldsmith. The RUBY Beading Circle is a fair-trade and job creation initiative that has been running for ten years and employs up to 35 women from the impoverished area of Khayelitsha, Cape Town.

RUBY lingerie ranges from comfy cottons for everyday use, to the most decadent pieces made with imported lace, velvet, silk and stretched satin. Besides lingerie and accessories, RUBY also brings us gorgeous sleep-ware, street-ware, men’s ware (MEN UNITED), shoes (STILETTO) and unique printed hosiery (in collaboration with Falke).

Above is a picture of RUBY at South African Fashion Week. For more information, product photographs and contacts click here to visit the RUBY website. To buy RUBY products you can visit YDE stores nation-wide. Follow YDE on Facebook (click here) for the latest updates on new stock and cutting-edge South African fashion.


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